What’s better, Google or Facebook Ads? Well, we’re about to find out. This is what $1,500 gets you in website traffic, Facebook Ads versus Google Ads.
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Facebook Ads spend reached $31.43 billion in 2020, despite COVID 19. Now, in 2021, they did even better, and they continually to just keep growing. And they’re poised to increase by a whopping 20%-22% in the next year, according to eMarketer.
Facebook Ads and Google Ads are some of the most important ad platforms in the market today. Not only because they have a huge number of people that you can reach, but it also drives results.
I wouldn’t be in business or a digital marketer if I was spending a dollar to lose a dollar. I’m in digital marketing, because when I spend a dollar, I make more than a dollar. And there’s a couple of reasons on why digital marketing is so amazing.
It’s because your ability to segment your audiences and reach very specific groups of people in almost instant timeframe. You also have a lot of data to understand what’s going on, what’s not working, where you should invest more, where you should invest less, because not everything’s going to work out the way you want.
Now, let’s say, you had $1,500 to spend on paid ads, how much traffic would you be able to generate?
First off, the industry you’re in. If you’re in things in like going after cases, let’s say, in like legal, or mesothelioma, or auto insurance, you’re going to get a lot less visitors than if you’re in, let’s say, e-commerce.
How many competitors are willing to pay for the clicks in your industry, also, affect how many visitors you’re going to get. Also, how well crafted and targeted your ads are also affected. If your ads suck, people don’t want to click on them, you’re not going to get a lot of visitors and you’re going to have to pay more for each click, because it’s costing these networks money to show up yours ads.
Now, whether or not you’re doing remarketing or retargeting, that’s another question, because that can affect your cost. Seasonality is a huge one. If you’re selling Christmas trees, you could bet, if you’re selling Christmas trees in February each year, probably not going to get any clicks.
Now, according to WordStream, in the real estate industry the average click-through rate is 3.71%. That means you get on average 189 visitors a month with an average cost per click of $2 and 25 cents, and this would cost you an average of $427. And it would take you roughly three months to spend all your budget. By the end, you have roughly 667 visitors.
Now, with Facebook Ads, it’s hard to predict how many clicks you would get and in how much time. But based on the estimation costs from WordStream for real straight industry, we can at least get a sense of how many visitors you would get and roughly at what cost per click.
According to WordStream, per click on Facebook Ads targeting real estate it would be around a dollar and 81 cents. If you take a budget of $1,005 and divide it by a dollar and 81 cents that will lead you to roughly 828 clicks.
Now, I’m not saying that these would be the actual numbers that you would see in real life in a campaign, but it gives you a pretty good idea and rough estimations based on previous data. In theory, Facebook Ads will give you 161 visitors more than Google, but that would depend on how your ads are performing on both platforms.
Overall for most businesses, we see them spending more money on Google, because Google converts better. So, if I were you, I wouldn’t just use Google or Facebook, I would use both. As long as it’s profitable, keep scaling them both up.
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Whether you are a small business owner or an aspiring entrepreneur, driving traffic to your website is crucial for the success of your online venture. One of the most effective ways to achieve this is through targeted advertising, specifically through Facebook Ads and Google Ads. With a budget of $1,500, let’s explore what each platform has to offer and what you can expect in terms of website traffic.
Facebook Ads
Facebook Ads is a powerful advertising platform that allows businesses to reach a highly targeted audience based on demographics, interests, and behaviors. With over 2 billion active users, Facebook offers a massive potential reach for businesses looking to drive traffic to their websites.
With a budget of $1,500, you can expect to reach a significant number of users through Facebook Ads. However, the actual amount of traffic will depend on several factors, including your targeting criteria, ad creative, and competition in your industry.
To maximize your $1,500 budget with Facebook Ads, it is important to create compelling ad creatives that grab the attention of your target audience. This includes eye-catching visuals, engaging copy, and a strong call to action that encourages users to click through to your website.
Additionally, targeting plays a crucial role in the success of your Facebook Ads campaign. By narrowing down your audience based on interests, demographics, and behaviors, you can ensure that your ads are seen by the right people who are most likely to be interested in your products or services.
Overall, with a budget of $1,500, you can expect to see a significant boost in website traffic through Facebook Ads. However, it is important to continually monitor and optimize your ads to ensure that you are getting the best results for your investment.
Google Ads
Google Ads, formerly known as Google AdWords, is another popular advertising platform that allows businesses to reach users through search and display ads. With Google Ads, you can target users based on keywords, interests, and demographics, making it a powerful tool for driving targeted traffic to your website.
With a budget of $1,500, you can expect to see a significant increase in website traffic through Google Ads. However, the actual amount of traffic will depend on your bidding strategy, keyword selection, ad copy, and competition in your industry.
To maximize your $1,500 budget with Google Ads, it is important to select relevant keywords that are highly searched by your target audience. By bidding on these keywords and creating compelling ad copy, you can improve your ad’s visibility and click-through rate, resulting in more traffic to your website.
Additionally, targeting plays a crucial role in the success of your Google Ads campaign. By targeting users based on their search intent, interests, and demographics, you can ensure that your ads are seen by the right people who are most likely to convert into customers.
Overall, with a budget of $1,500, you can expect to see a significant increase in website traffic through Google Ads. However, it is important to continually optimize your campaigns to ensure that you are getting the best results for your investment.
Conclusion
In conclusion, both Facebook Ads and Google Ads are powerful advertising platforms that can help drive targeted traffic to your website. With a budget of $1,500, you can expect to see a significant increase in website traffic through both platforms, provided that you create compelling ad creatives, target the right audience, and continually optimize your campaigns.
Ultimately, the success of your advertising campaigns will depend on your specific goals, target audience, and industry. By carefully planning and executing your ads, you can maximize your $1,500 budget and drive meaningful results for your online business.
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