To be effective with video marketing strategy for a business you need to be planning for multiple videos to use at different stages of the journey that your customers go on to buy from you.
I call this a Full Funnel Video Strategy… and in this video I’m going to break it all down for you.
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In this 20min extract from my 2020 Social Media Marketing World Conference session I’m going to share a full run-through of what a full funnel video strategy looks like for a business and how you can apply this idea to your business.
The fact is that effective video marketing for a business is about using the right video, at the right time, in the right way to move the right audience to take action. That is, to part with their cash and buy from you.
What do you think? Let me know in the comments.
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In today’s digital age, video marketing has become an essential component of any successful business strategy. With the rise of social media platforms like YouTube, Facebook, and Instagram, businesses have a unique opportunity to reach and engage with their target audience through creative and engaging video content. However, creating a video marketing strategy can be overwhelming for many businesses. In this article, we will provide you with a full funnel video strategy framework to help guide you in creating an effective video marketing plan for your business.
1. Define your goals: Before you start creating any video content, it’s essential to define your goals for your video marketing strategy. Are you looking to increase brand awareness, drive website traffic, generate leads, or increase sales? By clearly defining your goals, you can create video content that aligns with your business objectives and helps you achieve your desired results.
2. Identify your target audience: Understanding who your target audience is crucial for creating video content that resonates with them. Conduct market research to identify your target audience’s demographics, interests, and preferences. This will help you create video content that speaks directly to your target audience and drives engagement.
3. Determine your key messages: Once you have identified your goals and target audience, it’s important to determine your key messages. What do you want your audience to know or feel after watching your video content? Your key messages should be clear, concise, and aligned with your brand’s values and messaging.
4. Create a content calendar: To ensure consistency and continuity in your video marketing strategy, create a content calendar that outlines the type of video content you will create, when it will be published, and where it will be shared. This will help you stay organized and on track with your video marketing efforts.
5. Create different types of video content: To effectively engage your audience at every stage of the customer journey, create different types of video content that align with each stage of the sales funnel. For example, create awareness videos to introduce your brand to new audiences, consideration videos to showcase your products or services, and conversion videos to drive sales or leads.
6. Optimize your video content for search engines: To increase the visibility of your video content and drive organic traffic to your website, optimize your videos for search engines. Use relevant keywords in your video titles, descriptions, and tags to improve your videos’ visibility in search results.
7. Promote your video content: Once you have created and optimized your video content, it’s important to promote it to maximize its reach and impact. Share your videos on your website, social media channels, email newsletters, and other marketing channels to reach a wider audience and drive engagement.
8. Measure and analyze your results: Finally, to determine the effectiveness of your video marketing strategy, measure and analyze the performance of your video content. Track key performance metrics such as views, engagement, click-through rates, and conversions to gauge the success of your video marketing efforts and make adjustments as needed.
In conclusion, creating a video marketing strategy can be a powerful tool for businesses to reach and engage with their target audience. By following this full funnel video strategy framework, you can create a comprehensive video marketing plan that aligns with your business goals, resonates with your target audience, and drives results.
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