We constantly add to our traffic sources as our membership grows and additional funds come in. While we're getting started, there will be a bit of fluctuation as Member numbers and page views increase at different rates.
We'll also be testing a lot of new sources in real-time. Some might generate a lot of traffic, but if it doesn't convert, we'll drop it so you'll likely see some surges and some pullbacks. We're also growing our built-in viral tools with a small portion of all purchased traffic, so they should deliver more and more visitors over time as well.
Bottom line though, our mission is to over-deliver, so stick with us and I'm sure the numbers will eventually stabilise on the right side of awesome!