We have a number of powerful viral programs of our own here, plus we've embedded a number of others in some of our downline-builders… all of these offer serious potential, but you need to keep it in perspective.
Whenever you see projections reaching down a dozen or more levels, you are talking tens or even hundreds of thousands of referrals... so it looks good on paper but is very unlikely to ever get that far with every position filled.
I have personally built downlines down through 12+ levels on several occasions, but I've always found after a certain point the network starts to taper back in, forming more of a diamond shape than the broad triangle most programs use in their examples & projections.
It can still be quite lucrative, but the big projections rely largely on the extremely broad lower levels, so you shouldn't expect too much and you should absolutely NEVER count on it.
So it is important that you keep things in perspective.
These programs could all do incredibly well… whether it's generating traffic, banner impressions or cashflow… but they probably won't.
More likely, the best of them will generate some very useful returns for those who do the work to actively promote them. Just remember, most of your sign-ups probably won't do the work, so they won't see the results, and you won't benefit from their involvement either.
The trick is to keep going yourself until you have a good sized team of ACTIVE members below you… then focus your efforts on helping them repeat the process!