If you have a free account, we’ll show your banners 80% of the time. The other times we’ll show ads for our upgraded members. This is the cost of using this service for free…

We cover our costs by reselling those extra impressions to our upgraded Members.

This also means that, if you purchase any membership upgrade, you get extra exposure for your ads. Your ads are shown 100% of the time in your own campaigns, PLUS you get extra exposure through that 20% of Free Member ad placements.

That hand-free exposure for your banners is one of the main reasons people choose to upgrade, but there are plenty of others. We do encourage it, but it is entirely optional… you can keep a free account forever.