In this video, Ignite Visibility CEO John Lincoln will share five of his favorite facts about video marketing to help you gear up for …
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Video marketing has become an essential tool for businesses looking to reach and engage with consumers in today’s digital landscape. With the rise of platforms like YouTube, TikTok, and Instagram, video content has proven to be incredibly effective at capturing the attention of audiences and driving conversions. As we look ahead to 2023, it’s important for businesses to stay ahead of the curve and be aware of the latest trends and statistics in video marketing.
Here are 5 video marketing stats you need to know to prepare for 2023:
1. Mobile video consumption is on the rise
With the increasing accessibility of smartphones and high-speed internet connections, more and more consumers are turning to mobile devices to consume video content. In fact, according to a recent study by Cisco, mobile video traffic is expected to account for 78% of all mobile traffic by 2023. This means that businesses need to optimize their video content for mobile viewing and ensure that their videos are compatible with a variety of devices and screen sizes.
2. Short-form video content is gaining popularity
Short-form video content, such as TikTok videos and Instagram Reels, has become extremely popular among younger consumers. According to a report by HubSpot, 63% of consumers prefer to watch videos that are less than 1 minute long. This trend is likely to continue in 2023, so businesses should consider incorporating short-form video content into their marketing strategies to appeal to this audience.
3. Live video is engaging consumers
Live video has become a powerful tool for businesses looking to engage with their audiences in real-time. According to a study by Livestream, 80% of consumers would rather watch a live video from a brand than read a blog post. Additionally, live videos receive 10 times more comments than regular videos. Businesses should take advantage of this trend by hosting live events, product launches, and Q&A sessions to connect with their customers in a more personal and authentic way.
4. Personalized video content is driving conversions
Personalization has become a key strategy for businesses looking to increase engagement and drive conversions. According to a report by Forrester, personalized video content can increase click-through rates by up to 99%. By using data and analytics to create personalized video content tailored to the individual preferences and interests of their audience, businesses can create a more personalized and engaging experience that resonates with consumers and drives them to take action.
5. Video is dominating social media
Video content continues to dominate social media platforms like Facebook, Instagram, and YouTube. According to a report by Social Media Today, videos on Facebook receive 135% more organic reach than photos. Additionally, video posts on Instagram receive 38% more engagement than image posts. Businesses should prioritize video content on social media platforms to maximize their reach and engagement with their target audience.
In conclusion, video marketing will continue to be a powerful tool for businesses looking to connect with consumers and drive conversions in 2023. By staying informed of the latest trends and statistics in video marketing, businesses can prepare themselves for success in the year ahead. Mobile video consumption, short-form video content, live video, personalized video content, and social media dominance are all key trends to keep an eye on as we approach 2023. By incorporating these strategies into their marketing efforts, businesses can create engaging and impactful video content that resonates with their audience and drives results.
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